Moneyfire

January 26, 2012

“Gridiron League is a collection of idealized NFL insignias that pay tribute to each team’s history and geography in a period-specific aesthetic that glorifies the Vince Lombardi-era over the Cold-Activated-era. This is not an exercise in nostalgia but an interpretation of the league’s founding principles through the symbols that we, as football fans, identify with most.

Many NFL franchises — Patriots, Broncos, Rams, Lions — have updated their uniforms and logos to a swooshed-out, dropped-shadowed, and more commercial-ready image, ignoring a good deal of their team’s heritage and the original rough-and-tumble character that the league stood for.”

Saying this as a Pats fan: the new/current fucking logo and design is generic shit. Patriot Pat wasn’t much better but the current jersey/helmet is bad news. Also, a big fan of the new school of college uniforms, the shit that Oregon puts together is a well thought out exercise in branding and design (maybe not for all demo’s but for the one that matters most i.e. recruits). I often debate doing a series of posts about uniforms that I like, current trends, etc. I definitely devote too much time/thought to the design aspects of collegiate/pro uni’s.

(via mentalmetabolism)

11:44am | URL: http://moneyfire.tumblr.com/post/16525350089/thisfits-gridiron-league-is-a-collection-of

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